Promoting your legitimate home based business opportunity is the key to long term success. And believe it or not, there is a right way and a wrong way to go about it. So it only stands to reason that knowing what not to do will save you a lot of time and effort--things you can't afford to waste in today's fast-paced marketplace.
Before I begin though, there is one aspect of your business life that must remain intact, no matter what happens. In fact, the earlier it is established, the more quickly you will see results. It is summed up in one word: Credibility. Credibility is at the core of all best practices when it comes to marketing and promotion. If placed above all else, you will naturally avoid many of the mistakes that cause most businesses to fail.
Now that we have that piece of business-saving advice out of the way, let's get down to the nitty gritty.
The first things to avoid when promoting your legitimate home based business opportunity is using safelists. Now in case you are not familiar with that term, safelists are online services to which you pay a one-time or recurring monthly fee in exchange for the privilege of mailing out a solo ad to the rest of the people on the list. Members agree to receive emails from other members as a condition of regular participation. The idea is that everyone is of a like mind and will be open to at least some of the offers made by others' advertising.
The problem is, most safelists are saturated with people promoting the same offers. Also, the emails, if they are even sent to the member's primary email account, are hardly ever read at all. Usually, members set up a separate email address altogether for their list mail, and periodically dump it so that it does not bounce and result in suspension from the list.
The second thing you should not do to promote your legitimate home based business opportunity is to use a mass mailing program. Gone are the days when this was seen as an acceptable practice. With Can SPAM legislation and ISPs cracking down on first-time and repeat offenders, it is a sure way to get a complaint filed against you. At best, you can expect to lose your internet connection. At worst, you are looking at some hefty fines and/or criminal charges.
Even if you are using a "scrubbed list" from a reputable source, you never know what kind of offer prompted the prospect to enter their email. Advertisers are stooping to all new lows in order to extract that all-important valuable personal information from potential customers, only to turn around and sell it to list brokers and the like.
The last thing you definitely want to avoid is sending emails to your prospects from a non-business email address. Nothing screams amateur like a free Yahoo account. Most domains come with free email accounts, complete with multiple inboxes. Assuming you have your own website, or at least a domain name that you can forward, this is easily overcome.
Finally, here is a secret tip: While you are at the task of writing emails about your legitimate home based business opportunity, you may as well position yourself as a solutions provider. When you take the consultative approach to sales, you gain trust and confidence from your prospects. Eventually they come to look at you as someone who is simply there to help them get what they want.
And that, my friend is marketing at its best.
Rana Burr is the lead trainer for the Income From Home Network. For other ways to promote your legitimate home based business opportunity, contact the Income From Home Network right this very second so they can help you get started, too.